Dim relocates its tights manufacturing to France

The emblematic French brand DIM introduced on Wednesday the relocation to France of almost all of its manufacturing of tights, until then partly performed in Germany. Dim Brands International (DBI), the undies group that owns Dim however additionally Playtex and the German brand Nur Die, repatriates the manufacturing of around 19 million pairs of Nur Die tights, hitherto synthetic in Schongau, inside the south of Germany. This web site, which employed 90 humans, has closed.

Their manufacture will now be executed on the web page of Autun (Saône-et-Loire), the principle unit and ancient business enterprise of Dim which already produces around 60 million pairs of tights according to 12 months. Thus, “greater than ninety% of the institution’s shoes objects may be knitted” in Autun, introduced DBI, owned by means of the American personal fairness company Regent LP.

“Our objective is to bring the Autun agency back to sufficient profitability to be able to sustain its existence,” explained the president of DBI, François Riston, during a press briefing in Autun. The extra manufacturing could be carried out with “extra or less with the equal workforce”, precise the boss. Autun employs six hundred humans, and one hundred transient employees.

Symbol of “Made in France”

The Autun web page presently has unused capacity, the agency says with out in addition details. “The relocation will consolidate it. We need to saturate it,” Riston defined. The destiny of this website, where the well-known “Bas Dimanche” were created within the Nineteen Fifties, which made the achievement of the enterprise, has often aroused fears, mainly for the duration of its acquisition, in 2021, by the Regent fund. , primarily based in California. The latter owns 500 agencies global, within the fields of technology, consumer merchandise, industry and media. In clothing, it considerably owns the brands Escada, La Senza, Club Monaco, etc.

Dim become founded in 1953. It was then a small hosiery enterprise manufacturing elegant and inexpensive stockings at the beginning advertised under the “Bas Dimanche” brand. Having turn out to be a symbol of “Made in France”, it claims to be the leading French underclothes emblem. The organisation had more than a thousand employees ten years in the past earlier than undergoing numerous modifications of possession.

In 2014, Dim changed into sold to the American multinational Hanesbrand, which caused the loss of 265 jobs. Hanes had offered on the end of 2021 to Regent LP DBI made a turnover of 500 million euros closing yr.